End Hunger USA 2030

We thank you for your support and participation in helping change the public conversation
​about hunger in America and the world, and making the end of childhood hunger a national priority.
Together we have done some innovative stuff that made a difference!

Some of Our Programs Over the Years

July 13, 1985 live satellite broadcast from Wembley Stadium in London and JFK Stadium in Philadelphia

The LIVE AID concert was a landmark event for the campaign to end hunger and brought a new consciousness to the world in 1985.  On the same day, concerts inspired by the initiative were held in other countries, such as the Soviet Union, Canada, Japan, Yugoslavia, Austria, Australia, and West Germany. It was one of the largest satellite linkups (12) and television broadcasts of all time. An estimated audience of 1.9 billion, in 150 nations, watched the live broadcast, nearly 40 percent of the world population. This largest media event ever provided a unique opportunity to educate massive numbers of people about ending hunger anfd solicit support for the growing famine in Africa. 

Leading performers at Live Aid included: Ozzie Osbourne, Sting, Phil Collins, Madonna, Elvis Costello, BB King, Crosby Stills & Nash, Bob Dylan, U2, The Beach Boys, Queen, David Bowie, Mick Jagger, The Pretenders, The Who, Elton John, George Michael, Tom Petty, Kenny Loggins, Eric Clapton, Led Zeppelin, Patti LaBelle, Hall & Oates, and Tina Turner.

The End Hunger Network was asked by Worldwide Sports and Entertainment, the producers of the U.S. portion of the concert, to write and produce all the educational and fundraising materials for this 16-hour global event.  In addition, the End Hunger Network was responsible for writing the script used by performers and television hosts who anchored the concert.

Selected Performances from Live Aid, Wembley Stadium, London

​The live broadcast then switched to the United States.

LONDON FINALE

Selected Performances from Live Aid, JFK Stadium, Philadelphia

USA FINALE

Prior to the concert, the End Hunger Network featured actress Valerie Harper and Dr. Djibril of the United Nations Development Programme in a satellite teleconference, briefing over 500 broadcasters who would be involved with the concert worldwide.  This briefing provided the broadcasters with current data about hunger, especially in Africa, and coached them on how to talk about the issue.  In addition, back-up material was sent to all broadcasters in each of the 60 nations participating in the broadcast.
 
The key issues of Live Aid were developed by the End Hunger Network in consultation with private voluntary organizations and were integrated into all the communication messages during and around the concert:

  • We can end the famine in Africa and hunger in the world.
  • The task ahead is not only relief, but also recovery and self-reliance among the developing nations.
  • Efforts to combat hunger are succeeding.
  • Small individual efforts add up to the huge worldwide movement so that “your involvement matters.”

 
The End Hunger Network’s mission was to communicate these messages in the three-minute spots allotted for every ½ hour in the 16-hour show, and to do it in such a way that all four messages could be delivered effectively every two hours (the average time it was estimated that individuals would watch the show).  These spots within the broadcast featured world and U.S. leaders, including Bishop Desmond Tutu, former President Jimmy Carter, and Prime Minister Rajiv Gandhi of India.  Actress Sally Field and announcer Casey Kasem were featured in the EHN-produced fundraising spots that are credited with raising funds from the U.S. audience.
 
The response to Live Aid was unprecedented, raising over $127 million.  According to figures released by the Live Aid Foundation in January 1986, 60% of the money raised has gone to long-term development programs (projects that aimed to assist the hungry and impoverished people of Africa to work towards self-sufficiency), 20% had been provided for emergency relief services, and 20% for transport – equipment and programs to move food to where it was most needed during the famine crisis.

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