End Hunger USA 2030

FAST FORWARD TO END HUNGER, a three-year joint venture by the End Hunger Network and the Video Software Dealers Association, was an in-store fundraising and awareness program specifically designed to raise funds for hungry children in local communities.
 
Thousands of video retailers across America, major and independent film companies, home video distributors, duplicators and other industry businesses participated in this unprecedented program.  At no cost to participating retailers, 100% of all funds raised went directly back to the community in which they were raised (Second Harvest food banks, now Feeding America).
 
A complete in-store merchandising kit was provided free, including a counter display, shelf talker, window cling, bag stuffer and campaign certificate.  Sample press releases and celebrity public service announcements on in-store loops and major video releases helped let customers know about the campaign. Click for more details.
 
More than $3 million was raised by the campaign and was distributed to Second Harvest (now Feeding America) food banks within the communities where retailers participated.

Brochure introducing the program to video retailers, featuring Jeff Bridges and Jeffrey Eves (President of the Video Software Dealers Association. The program was also featured at the televised Blockbuster Awards ceremony.

Promotional and public service announcement videos
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